copywriting

In order to achieve a response from your personal, plain text, one-to-one campaigns you need to adopt a slightly different style than you would in a written communication. Email is a very informal communication method and it's easy to strike up a dialogue, however in order to do this you need to engage the prospect into a conversation rather than sending a sales pitch which they are very likely to ignore if not take exception to. Having worked with many companies to write relevant, personal email messages we have devised a style and level of content that is well received and helps you engage with the right prospects.