list building

A common barrier to email marketing is a lack of email addresses for your contacts. For business to business campaigns we can assist in this by obtaining email addresses, whether they are for your existing data or a bought in list.

Over time your existing lists will go out of date, business email addresses change frequently. A typical bounce rate on a well maintained list is under 15%, although many in-house lists will have a bounce rate of 20-40%. Given that your in-house list is likely to be twice as effective as one that you buy in it is well worth updating this information. Following a campaign we can refresh your existing email data by calling each of the bounces to verify the address or change the contact details where the previous contact has left the company.