Precision reports

Precision reports provides full statistical analysis and real time activity reporting on all of your email campaigns. As well as a campaign overview which includes click through rates, open rates, bounce rates and unsubscribe rates, you can also view and download individual response, click through bounce and unsubscribe details. Specialist reports give you powerful insights into the success of your campaigns allowing you to compare results across campaigns, monitor activity by list source, click throughs by article, etc. Some specifics are listed below, if you would like to see reports in action, request an online demo.

click throughs
You can see individual click through detail for every contact who clicks on a link within your email and you can follow these up with a sales call or further information on the specific areas they have shown an interest in.

responses
Responses can be forwarded to the email address(es) of your choice and can even be routed according to a variable in the data - for example to the relevant account manager in your sales team. Responses can also be viewed, sorted and downloaded from the reporting portal, so you can see all of the campaign activity in one central location.

unsubscribes
Unsubscribe requests will also be handled automatically. As well as being able to view and download unsubscribe requests, these contacts will be automatically excluded from your future email marketing campaigns.

bounces
Bounces are handled automatically and will be available for you to view and download through the reporting portal.

You can add comments against click throughs and responses to ensure that each lead is followed up and to maximise the returns from the leads generated by your campaigns.