why email marketing?

In 1999 email marketing commanded just 3% of the average marketing budget. Overall this figure is set to increase to over 20%. We find that many of our customers are diverting budget from direct mail, telemarketing and other channels to take advantage of what email marketing has to offer. Here's why email marketing is coming into it's own:

•  It delivers results – The average response rate for a direct mail campaign is in the region of 2%, For email marketing this figure is much higher at 5-10%. At Precision email we have developed a combination of tools and techniques that can achieve response rates of over 20%!

•  It's accountable - You can monitor every aspect of your email campaign in real-time – open rates, click through rates, responses, bounces and unsubscribes. You can fine tune your campaign while it runs to receive optimum results and instantly compare response rates across campaigns.

•  It's fast – you'll start seeing the results straight away - most responses are received within the first 48 hours of delivery.

•  It's penetrating – emails reach the places that other marketing can't go. Telephone calls and letter mail are screened. Email however reaches the person to whom it is addressed in over 95% of cases, making sure that your message is read by those who can act on it.

•  It builds relationships - The ability to track what your customers and prospects click on and how they respond to various communications allows you to build profiles and concentrate on communicating only relevant information. This ensures that your messages are read and your customers and prospects trust you, value your communications and will continue to deal with you.

•  It costs less for more – An email campaign costs less that one fifth of a telemarketing campaign and there are no printing and postage costs as with direct mail. The ROI is better too because you will reach your intended contact more often.

•  It's flexible – You can control the exact time of day that your campaigns are delivered. Unlike letter mail, which is delivered in a batch and often binned before it reaches the intended recipient, you can choose the optimum time to maximise the chance that your audience will read your email. For lead generation campaigns you can schedule delivery in batches and ensure a steady flow of leads into your sales department.